Sustainable Marketing

XB1A. SUSTAINABLE MARKETING

The Sustainable Marketing award recognises brands that have positive social and/or environmental contributions – which advance key business objectives.

Doing good while doing good business
Simply put, the aim of the Sustainable Marketing award is to recognise brands that make good neighbours. Brands that not only improve lives through their products or services but contribute positively to the community. Brands that manage to find an optimal balance between adding real value to their community and satisfying their business objectives.

This award is not for an ad campaign
The Sustainable Marketing award is to recognise on-going programmes, not to recognise an advertising or marketing campaign. Previously entered programmes can be entered every year, as long as the programme continues.

The Sustainable Marketing award is not to recognise charities
The Sustainable Marketing award recognises brands that build environmentally sustainable
operations and positive social impact in their core values, while adding value to the bottom line – doing good while doing good business.

 

CATEGORY REQUIREMENTS SUBMISSION FORMAT
Sustainable Marketing Award
  • Entries for the Sustainable Marketing Award must complete the additional questionnaire (download here) and have an overview of the entire programme in electronic format.
  • Entries can be submitted directly by any company or their representative agency.
  • Entries must describe either a specific brand programme or show that the normal operation of the business has environmental or social benefits, e.g. sourcing of organic produce or empowering disadvantaged communities.
  • Entries should detail how the brand is communicating these values both internally and to its customers, and how the company benefits from this.
  • Eligibility:
    • Demonstrate a positive social or environmental impact on behalf of a brand.
    • Be appropriate to the business of the brand.
    • Reflect an active and on-going programme that was running during the eligibility period. The campaign may have started prior to this date, but must have still been running during this eligibility period.
    • Social welfare or environmental agencies or causes should not enter this category unless there is involvement of a commercial brand. For example, the World Wildlife Fund (WWF) should not enter but if the WWF is running a programme with a Financial Company then this programme can be entered.

Mandatory:

  • Sustainable Marketing PDF
  • JPEGS and/or
  • Overview Video

 

SUSTAINABLE MARKETING

Additional information must be submitted with every entry in the Sustainable Marketing category. Please download the form from the website and check the category information for full criteria.

Please provide an overview of your campaign as a cohesive entry  Use any combination of jpegs, video where appropriate, and provide a written description to enable the judges to understand your entry.

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded or sent to us is the correct and final material.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

SUBMISSION FORMAT

REFER TO THE ENTRY GUIDE -SUBMISSION FORMATS FOR FULL REQUIREMENTS & SPECIFICATIONS

Please provide an overview of your campaign as a cohesive entry - do not simply submit multiple elements. Use any combination of physical elements, jpegs, video and/or audio where appropriate, and provide a written description to enable the judges to understand your entry.

Media Type Description Specification
Sustainable Marketing PDF
  • Entry Questionnaire
  • Questionnaire is available on the APA entry system and must be uploaded to your entry.
JPEGS

Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.

  • 7063 x 5008 pixels
  • File size is 5MB - 15MB per image
  • Maximum of 10 JPEGS
  • Text must be legible when projected to a screen.
  • Submit close up images of small details that need to be seen by the jury.
  • Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.
Overview Video

You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.

  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion
  • As per video specifications below

HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Video submission format. We recommend that a 30 second edit is also provided for the awards ceremony.