Integrated Campaign

XA1A. INTEGRATED CAMPAIGN


A category catering for integrated communication campaigns working across multiple media, this can include Branded Content campaigns.
Example1:  a campaign can include television, radio and outdoor OR
Example 2: experiential, print and digital & interactive

 

It is important that the media work together as a cohesive campaign and entries should explain the integration of the different media platforms

CATEGORY REQUIREMENTS SUBMISSION FORMAT
Integrated Campaign
  • Overview of your Campaign
  • Entries should explain the integration of the different media platforms.
  • Minimum 3 different media types.

Mandatory:

  • JPEGS and/or
  • Overview Video

Optional 1 or more:

  • Original Content Video
  • Audio

 

INTEGRATED CAMPAIGN

Please provide an overview of your campaign as a cohesive entry - do not simply submit multiple elements. Use any combination of jpegs, video and/or audio where appropriate, and provide a written description to enable the judges to understand your entry.

 

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded or sent to us is the correct and final material.

 

Multiple elements may be presented using any combination of jpegs, video and/or audio.

 

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

 

SUBMISSION FORMAT

REFER TO THE ENTRY GUIDE -SUBMISSION FORMATS FOR FULL REQUIREMENTS & SPECIFICATIONS

Please provide an overview of your campaign as a cohesive entry - do not simply submit multiple elements. Use any combination of physical elements, jpegs, video and/or audio where appropriate, and provide a written description to enable the judges to understand your entry.

Media Type Description Specification
JPEGS

Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.

  • 7063 x 5008 pixels
  • File size is 5MB - 15MB per image
  • Maximum of 10 JPEGS
  • Text must be legible when projected to a screen.
  • Submit close up images of small details that need to be seen by the jury.
  • Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.
Overview Video

You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.

  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion
  • As per video specifications
Original Content Video Original execution of the content that was commercially launched or aired.
  • Duration specific to category requirements
  • As per video specifications.
Audio Original execution of the content that was commercially launched or aired.
  • Preferred video in .MOV file format (see video specifications above), or audio MP3 file format.
  • Non-English entries must be submitted as a video file with English subtitles (please follow the Video specifications)

HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Video submission format. We recommend that a 30 second edit is also provided for the awards ceremony.

IF USING AUDIO – you can provide supporting audio files with your entry (such as radio commercials).  You should follow the Audio submission format for all audio submissions