XA1A. INTEGRATED CAMPAIGN
A category catering for integrated communication campaigns working across multiple media, this can include Branded Content campaigns.
Example1: a campaign can include television, radio and outdoor OR
Example 2: experiential, print and digital & interactive
It is important that the media work together as a cohesive campaign and entries should explain the integration of the different media platforms
Optional 1 or more:
Please provide an overview of your campaign as a cohesive entry - do not simply submit multiple elements. Use any combination of jpegs, video and/or audio where appropriate, and provide a written description to enable the judges to understand your entry.
WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded or sent to us is the correct and final material.
Multiple elements may be presented using any combination of jpegs, video and/or audio.
DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.
REFER TO THE ENTRY GUIDE -SUBMISSION FORMATS FOR FULL REQUIREMENTS & SPECIFICATIONS
Please provide an overview of your campaign as a cohesive entry - do not simply submit multiple elements. Use any combination of physical elements, jpegs, video and/or audio where appropriate, and provide a written description to enable the judges to understand your entry.
Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.
You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.
|Original Content Video||Original execution of the content that was commercially launched or aired.||
|Audio||Original execution of the content that was commercially launched or aired.||
HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.
IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Video submission format. We recommend that a 30 second edit is also provided for the awards ceremony.
IF USING AUDIO – you can provide supporting audio files with your entry (such as radio commercials). You should follow the Audio submission format for all audio submissions