Digital & Interactive

IN1A. DIGITAL & INTERACTIVE COMMUNICATION

Includes all computer, online, mobile (phones and tablets) and special digital interfaces.

No live media can be entered including URLs. Websites, YouTube videos and similar online content must either be entered via static JPEGS or as a video walk-through (.MOV file). No Landing Pages, URLs will be accepted. For video submissions, please follow the Film preperation guidelines.

NOTE: Branded Content in not a seperate subcategory in Digital but can be entered into any of the subcategories below, depending on the medium used.

SUBCATEGORY REQUIREMENTS SUBMISSION FORMAT
Display Advertising
Paid-for media space on a third-party platform, including banner ads, interstitial pages, pop-up windows.
NOTE: Internet video (e.g. YouTube paid for advertising) must be entered into the Film category. Mandatory:
  • JPEGS and/or
  • Overview Video

Website or Microsite
A website is defined as a long-term platform that is the main online representation of a brand for an on-going period, e.g. bmw.co.za.


A microsite is defined as a short-term site created for a specific product or sub-brand experience, e.g. skipfriday13.com

  Mandatory:
  • JPEGS and/or
  • Overview Video
Social Media
Includes the creation of social platforms, the use of existing social platforms, and user-generated content.
NOTE: Stand-alone Internet video must be entered into the Film category. Mandatory:
  • JPEGS and/or
  • Overview Video
Digital Applications, Games & Interactive Tools
Includes: active desktop screens, branded technology, corporate presentations, downloadable desktop widgets, games created specifically for a brand, installations, intelligent applications connected to the Internet, kiosks, and touch tables.
  Mandatory:
  • JPEGS and/or
  • Overview Video
Mobile Media
Includes: Mobile applications, mobile sites, branded games created specifically for smart phones and/or tablets.
  Mandatory:
  • JPEGS and/or
  • Overview Video
Data-Driven Campaign
Creative use of data to shape campaign strategy, inform execution, profile audiences, and adapt to campaign performance and engagement metrics
  • This can be made up of one element or more
Mandatory:
  • JPEGS and/or
  • Overview Video

 

IN2A. DIGITAL CRAFTS

Only creative work applicable to the above Digital & Interactive categories can be entered into Digital Crafts, however, it is not a prerequisite that your work is entered into one of these categories.

SUBCATEGORY REQUIREMENTS SUBMISSION FORMAT
User Experience Design
User experience design and information architecture; the user experience via the interface.
  • Crafts must follow the same submission requirements as the corresponding category above.
Mandatory:
  • JPEGS and/or
  • Overview Video
Writing
  • Crafts must follow the same submission requirements as the corresponding category above.
Mandatory:
  • JPEGS and/or
  • Overview Video
Use of Technology
  • Crafts must follow the same submission requirements as the corresponding category above.
Mandatory:
  • JPEGS and/or
  • Overview Video
Music and Sound Design
  • Crafts must follow the same submission requirements as the corresponding category above.
Mandatory:
  • JPEGS and/or
  • Overview Video

DIGITAL & INTERACTIVE COMMUNICATION

No physical entries will be allowed for this category: You can submit a video and/or a jpeg presentation.

Where necessary, please provide an overview of your entry. Use any combination of jpegs and/or video where appropriate, and provide a written description to enable the judges to understand your entry.

No Live media can be entered, including URLs. Websites, YouTube videos and similar online ocntent must either be entered via statis JPEGS or as video wakl-through (.MOV file). No Landing pages or URLS will be accepted.

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded or sent to us is the correct and final material.

NOTE: Branded Content is not a seperate category in Digital but can be entered into any of the subcategries listed in Digitial & Interactive Communication, depending on the medium used.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agencyis included on the entry.

SUBMISSION FORMAT

REFER TO THE ENTRY GUIDE -SUBMISSION FORMATS FOR FULL REQUIREMENTS & SPECIFICATIONS

MEDIA TYPE
DESCRIPTION SPECIFICATION
JPEGS

Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.

  • 7063 x 5008 pixels
  • File size is 5MB - 15MB per image
  • Maximum of 10 JPEGS
  • Text must be legible when projected to a screen.
  • Submit close up images of small details that need to be seen by the jury.
  • Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.
Overview Video

You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.

  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion
  • As per video specifications below

HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Video submission format. We recommend that a 30 second edit is also provided for the awards ceremony.

We recommend that a 30 second edit is also provided for the awards ceremony.