Communication Design

DE1. COMMUNICATION DESIGN

DE1A. Brand Identity and Collateral Design

SUBCATEGORY REQUIREMENTS SUBMISSION FORMAT

Logos

Single Logo Design

  • May include reference material showing the development of the logo and its application.
  • Include supporting imagery showing the logo in context
Mandatory:
  • JPEGS and/or
  • Overview Video
Identity Programmes
  • Entries must include at least three elements of a brand identity, such as: logo, business cards, letterhead, and envelopes. May include digital components.
  • Show all elements of the brand Identity.
Mandatory:
  • JPEGS and/or
  • Overview Video
Posters & Billboards

Posters
NOTE: There is a Poster category in Print Communication. You must select the most appropriate category for your entry.

Billboards
• Show Billboards in-Situ when possible.

NOTE: There is a category for Billboards in the Out of Home category. You must select the most appropriate category for your entry.

Mandatory:
  • JPEGS and/or
  • Overview Video
Direct & Promotional Mail
Flat and 3D media delivered via post, courier or hand-delivery including: cards, catalogues, gifts, invitations, promotions, samples, etc.
NOTE: There is a Direct Mail category in Out of Home. You must select the most appropriate category for your entry. Mandatory:
  • JPEGS and/or
  • Overview Video
General Collateral
All loose design elements, including: calendars, cards, carry bags, fabric designs, in-store, invitations, labels, P.O.P, promotional items, wallpaper, wrapping paper
  Mandatory:
  • JPEGS and/or
  • Overview Video

DE1B.  Three Dimensional & Environmental Design

SUBCATEGORY REQUIREMENTS SUBMISSION FORMAT

Architecture
All architectural projects including: airports, community & public environments (police, health, government, etc.), corporate offices, galleries, hotels, monuments, museums, retail, stadiums.

NOTE: Architectural work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade.

  • Important to show how the design assists in communicating the brand.
  • The launch date is not critical as long as the work has not previously been entered.
Mandatory:
  • JPEGS and/or
  • Overview Video

Interior Design & Temporary Structures
All interior design and temporary structures including: airports, bars, cafes, clubs, community & public environments (police, health, government, etc.), corporate offices, displays, exhibition & trade stands, exhibits, galleries, hotels, mobile demonstration units, museums, pop-up stores, restaurants, retail, showrooms, signage, visitor attractions, window display & shop front.

NOTE: Interior Design work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade

  • Important to show how the design assists in communicating the brand.
  • The launch date is not critical as long as the work has not previously been entered.
Mandatory:
  • JPEGS and/or
  • Overview Video

Package & Industrial Design
Industrial Design includes all products for commercial use.

Package Design includes: beverage containers and packaging, food packaging, perfume bottles and packaging, retail product packaging.

  Mandatory:
  • JPEGS and/or
  • Overview Video

Furniture Design

Includes all furniture design for retail and commercial purpose.

  Mandatory:
  • JPEGS and/or
  • Overview Video

Clothing, Fabric & Wallpaper Design

Includes all design for retail and commercial purpose.

  Mandatory:
  • JPEGS and/or
  • Overview Video

DE1C. Publication Design

SUBCATEGORY REQUIREMENTS SUBMISSION FORMAT
Single Element
Includes single elements within a publication: magazine insert, book cover, jacket design, magazine cover, publication wrap. For Digital Platforms, see the Design for Digital category.
  • Physical publications only.
Mandatory:
  • JPEGS and/or
  • Overview Video
Whole Publication
Includes: annual reports, books, brochures, magazines, manuals, newspapers, and technical literature. For Digital Platforms, see the Design for Digital category.
  • Physical publications only.
Mandatory:
  • JPEGS and/or
  • Overview Video

 

DE1D. Design for Digital

SUBCATEGORY REQUIREMENTS SUBMISSION FORMAT
Design for Digital
This category recognises the important role that design has in digital media. Any digital platform can be entered here, for the jury to consider the innovation in graphic design on the platform. Examples include animation, motion graphic and still design – websites, mobile, interactive applications, publication design.
NOTE: Can be produced using animation or shot footage but no usage of existing footage permitted (e.g. edits from content featured on the station NOT permitted. This does not include TV content promos or trailers – this should be entered in the Film category.) Mandatory:
  • JPEGS and/or
  • Overview Video

 

DE2A. DESIGN CRAFTS

Only creative work applicable to the above Communication Design categories can be entered into Design Crafts, however, it is not a prerequisite that your work is entered in the main Design categories.

NOTE: Entries submitted into the Print Communication and Out of Home categories cannot be entered into Design Crafts, but must be entered in Print & Out of Home Crafts.

Crafts must follow the same submission requirements as the corresponding category above.

SUBCATEGORY REQUIREMENTS SUBMISSION FORMAT
Photography
  • Crafts must follow the same submission requirements as the corresponding category above.
Mandatory:
  • JPEGS and/or
  • Overview Video
Writing for Design
  • Crafts must follow the same submission requirements as the corresponding category above.
Mandatory:
  • JPEGS and/or
  • Overview Video
Illustration
  • Crafts must follow the same submission requirements as the corresponding category above.
Mandatory:
  • JPEGS and/or
  • Overview Video
Typography
  • Crafts must follow the same submission requirements as the corresponding category above.
Mandatory:
  • JPEGS and/or
  • Overview Video
Art Direction / Graphic Design
  • Crafts must follow the same submission requirements as the corresponding category above.
Mandatory:
  • JPEGS and/or
  • Overview Video

COMMUNICATION DESIGN

No physical entries will be allowed for this category: You can submit a video and/or a jpeg presentation.

Where necessary, please provide an overview of your entry - do not simply submit multiple elements. Use any combination of jpegs and/or video where appropriate, and provide a written description to enable the judges to understand your entry.

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded or sent to us is the correct and final material.

Multiple elements may be presented using any combination of  jpegs and/or video.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agencies included on the entry.

SUBMISSION FORMAT

REFER TO THE ENTRY GUIDE -SUBMISSION FORMATS FOR FULL REQUIREMENTS & SPECIFICATIONS

Please provide an overview of your campaign as a cohesive entry - do not simply submit multiple elements. Use any combination of physical elements, jpegs, video and/or audio where appropriate, and provide a written description to enable the judges to understand your entry.

MEDIA TYPE
DESCRIPTION SPECIFICATION
JPEGS

Presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony should your work win.

  • 7063 x 5008 pixels
  • File size is 5MB - 15MB per image
  • Maximum of 10 JPEGS
  • Text must be legible when projected to a screen.
  • Submit close up images of small details that need to be seen by the jury.
  • Keep text to a minimum, utilise the ‘description’ section of the entry form for additional information about the entry.
Overview Video

You can provide footage of the entry itself, as well as supporting information about your work. It is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.

  • Maximum length = 2 minutes
  • Maximum size = 400MB
  • In addition to the overview, you have the option to submit the full-length work which may be viewed at the judges’ discretion
  • As per video specifications below

HOW TO SEND YOUR JPEG FILES – UPLOAD VIA OUR ONLINE ENTRY SYSTEM
You can upload your files directly to your media library via the online entry process. You have the option of uploading your files while completing your entry form, or you can choose to upload them at a later stage. Just login to your account to create an entry or manage your media.

IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the Video submission format. We recommend that a 30 second edit is also provided for the awards ceremony.

We recommend that a 30 second edit is also provided for the awards ceremony.

 

SPECIFIC GUIDELINES PER CATEGORY:

Remember to always provide as much information as necessary to assist the jury in understanding your entry.

BRAND IDENTITY & COLLATERAL DESIGN
Logos – Show Logos in context. When entering a logo design, preferably do not just send the final logo; add supporting imagery showing the logo in context. You can also include graphical references showing the evolution of the logo.
Identity Programmes – Entries must include at least three elements of a brand identity, such as: logo, business cards, letterhead and envelopes. May include digital components. Show all elements of the brand identity.

THREE DIMENSIONAL & ENVIRONMENTAL DESIGN
Architecture, Interior Design & Temporary Structures – It is important to show how the design assists in communicating the brand. For example, how does the interior design of the restaurant assist in portraying the brand? T

he launch date is not critical as long as the work has not been previously entered. Architectural and Interior Design work includes new additions to an existing structure or brand, e.g. a new store, restaurant, or upgrade.

PUBLICATION DESIGN

Physical publications only.

DESIGN FOR DIGITAL

Can be produced using animation or shot footage but no usage of existing footage permitted (e.g. edits from content featured on the station NOT permitted. This does not include TV content promos or trailers - this should be entered in the Film category).  No live media can be entered, including URLs. Websites, YouTube videos and similar online content must either be entered via static jpegs or as a video walk-through (.MOV file). No Landing Pages or URLs will be accepted. For video submissions, please follow the  Film preparation guidelines.