The Sustainable Marketing award recognises brands that have positive social and/or environmental contributions – which advance key business objectives.
Doing good while doing good business
Simply put, the aim of the Sustainable Marketing award is to recognise brands that make good neighbours. Brands that not only improve lives through their products or services but contribute positively to the community. Brands that manage to find an optimal balance between adding real value to their community and satisfying their business objectives.
This award is not for an ad campaign
The Sustainable Marketing award is to recognise on-going programmes, not to recognise an advertising or marketing campaign. Previously entered programmes can be entered every year, as long as the programme continues.
The Sustainable Marketing award is not to recognise charities
The Sustainable Marketing award recognises brands that build environmentally sustainable operations and positive social impact in their core values, while adding value to the bottom line – doing good while doing good business.
Who can enter?
Entries can be submitted directly by any company or their representative agency. Entries must describe either a specific brand programme or show that the normal operation of the business has environmental or social benefits, e.g. sourcing of organic produce or empowering disadvantaged communities. Entries should detail how the brand is communicating these values both internally and to its customers, and how the company benefits from this.
Judging of the Sustainable Marketing category will follow the same principles as all other categories of the APA Awards:
Entries for the Sustainable Marketing Award must complete the additional questionnaire (download online) and have an overview of the entire programme in electronic format.
No physical entries will be allowed for this category. You can submit a video and/or a jpeg presentation.
WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded is the correct and final material.
DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.
Additional information must be submitted with every entry in the Sustainable Marketing category. Please download the form from the website and check the category information for full criteria.
a. IF USING JPEGS: MAXIMUM OF 10 JPEGS ALLOWED.
b. IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the TV, Film & Video preparation guidelines. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview.
We recommend that a 30 second edit is also provided for the awards ceremony.