Sustainable Marketing

XB1A. SUSTAINABLE MARKETING

The Sustainable Marketing award recognises brands that have positive social and/or environmental contributions – which advance key business objectives.

Doing good while doing good business

Simply put, the aim of the Sustainable Marketing award is to recognise brands that make good neighbours. Brands that not only improve lives through their products or services but contribute positively to the community. Brands that manage to find an optimal balance between adding real value to their community and satisfying their business objectives.

This award is not for an ad campaign

The Sustainable Marketing award is to recognise on-going programmes, not to recognise an advertising or marketing campaign. Previously entered programmes can be entered every year, as long as the programme continues.

The Sustainable Marketing award is not to recognise charities

The Sustainable Marketing award recognises brands that build environmentally sustainable operations and positive social impact in their core values, while adding value to the bottom line – doing good while doing good business.

Who can enter?

Entries can be submitted directly by any company or their representative agency. Entries must describe either a specific brand programme or show that the normal operation of the business has environmental or social benefits, e.g. sourcing of organic produce or empowering disadvantaged communities. Entries should detail how the brand is communicating these values both internally and to its customers, and how the company benefits from this.

Eligibility:

  1. Demonstrate a positive social or environmental impact on behalf of a brand.
  2. Be appropriate to the business of the brand.
  3. Reflect an active and on-going programme that was running during the period of 1 January 2016 to 30 September 2017. The campaign may have started prior to this date, but must have still been running during this eligibility period.
  4. Social welfare or environmental agencies or causes should not enter this category unless there is involvement of a commercial brand. For example, the SPCA should not enter but if the SPCA is running a programme with a Financial Company then this programme can be entered.

Judging of the Sustainable Marketing category will follow the same principles as all other categories of the APA Awards:

  • Innovation – it is important that the entry demonstrates innovation in the programme. It is not good enough to implement something that has been tried and tested, even if in another market or country. Previous entries and winners can be re-entered each year.
  • Quality of execution – How well the elements have been implemented will be evaluated. Could it have been done better? Could more have been done?
  • Relevance to brand, target audience, and chosen medium – Who are the beneficiaries and what is the brand association of the programme? This includes an evaluation of the social or environmental impact.

Entries for the Sustainable Marketing Award must complete the additional questionnaire (download online) and have an overview of the entire programme in electronic format.

 

 

SUSTAINABLE MARKETING

No physical entries will be allowed for this category. You can submit a video and/or a jpeg presentation.

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded is the correct and final material.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

Additional information must be submitted with every entry in the Sustainable Marketing category. Please download the form from the website and check the category information for full criteria.

a. IF USING JPEGS: MAXIMUM OF 10 JPEGS ALLOWED.

  • High resolution (300dpi) jpegs ONLY.
  • Minimum width must be 2400 pixels.
  • Maximum file size is 10MB per image.
  • The presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony, should your work win.
  • If there is text included on your images, please make sure that it is readable when presented to an audience of approximately 15 people. The image will be projected and viewed at a distance of at least 3 to 5 meters.
  • For work with small detail and/or logos that need to be seen by the jury, submit close up images.
  • Keep the text to a minimum as judges won’t be able to read long paragraphs of text on the screen. Use the ‘description’ section on the entry form for additional information about the entry.
  • Upload Jpegs via our online entry system – you can choose to upload as you create your entry or you can upload at a later stage.

 

b. IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the TV, Film & Video preparation guidelines. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview. 

 

We recommend that a 30 second edit is also provided for the awards ceremony.