Print

PR1A. PRINT COMMUNICATION

The Print Communication category includes any of the following media:

  1. Newspaper & Magazine Advertising
    Includes all advertising in Newspapers & Magazines using standard advertising media space.
  2. Indoor Posters
    Posters for indoor rather than outdoor use e.g. in-store, supermarkets, auto showrooms, pharmacies, hospitals, schools, banks, offices, residential buildings, exhibitions, museums and galleries, etc. NOTE: All Outdoor and Street Pole entries must go in the Outdoor section
  3. Tactical Use of Newspaper / Magazine
    Non-traditional and special use of Newspapers / Magazines, e.g. complete, feature or inserts; use of margins, page numbers, content within a publication, catalogues, wraps, bands, pop-up, 3D, etc.

 

PR2A. PRINT, OUTDOOR & OUT OF HOME CRAFTS

The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry, i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected, i.e. the craft must add value to the entry.

The Print Crafts includes any of the following:

  1. Art Direction
  2. Writing
  3. Photography
  4. Illustration
  5. Typography

 

PRINT COMMUNICATION

No physical entries will be allowed for this category and print work must be submitted as JPEGs.

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded or sent to us is the correct and final material.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

SINGLE ENTRIES - must be entered individually. For example, three posters that are part of a campaign theme must be entered as individual entries, not all as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

PROVIDE JPEGS OF YOUR WORK: MAXIMUM OF 10 JPEGS ALLOWED.

  • High resolution (300dpi) JPEGs ONLY.
  • Minimum width must be 2400 pixels.
  • Maximum file size is 10MB per image.
  • The presentation images will be a summary of your entry and will be used for judging and on screen at the awards ceremony, should your work win.
  • If there is text included on your images, please make sure that it is readable on your computer screen. The image will be projected and viewed at a distance of at least 3 to 5 meters.
  • Keep the text to a minimum as judges won’t be able to read long paragraphs of text on the screen. Use the ‘description’ section on the entry form for all information about the entry.
  • Upload Jpegs via our online entry system – you can choose to upload as you create your entry or you can upload at a later stage.

 

IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the TV, Film & Video preparation guidelines. Overview videos must be limited to 2 minutes.

We recommend that a 30 second edit is also provided for the awards ceremony.