Media Innovation

MI1A. MEDIA INNOVATION

The Media Innovation category includes any of the following media:

  1. Single Media Element
    This category is for the use of a single medium – e.g. roadside. It can be a once-off execution or repeat at multiples venues as long as the medium and message remain the same.
    Single medium entries will be judged specifically on how well the medium was used e.g. a Cinema entry will be judged on its specific use of the Cinema as a medium.
  2. Multiple Media Campaign
    This category is for entries with more than one medium, showing innovation in the use of all media platforms. Entries will be judged on how successfully they have integrated the chosen media throughout the campaign, and must demonstrate how well the different media types complement and build on each other to communicate the brand message.

 

MEDIA INNOVATION

No physical entries will be allowed for this category. You can submit a video and/or a jpeg presentation.

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded is the correct and final material.

SINGLE ENTRIES – must be entered individually. For example, three posters that are part of a campaign theme must be entered as individual entries, not all as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

CAMPAIGN ENTRIES – a minimum of three different media types is required (e.g. television, outdoor, digital). Please provide an overview of your campaign as a cohesive entry - do not simply submit multiple elements. Use jpegs and/or video where appropriate to present your campaign, and provide a written description to enable the judges to understand your entry.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

a. IF USING JPEGS: MAXIMUM OF 10 JPEGS ALLOWED.

  • High resolution (300dpi) jpegs ONLY.
  • Minimum width must be 2400 pixels.
  • Maximum file size is 10MB per image.
  • The presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony, should your work win.
  • If there is text included on your images, please make sure that it is readable when presented to an audience of approximately 15 people. The image will be projected and viewed at a distance of at least 3 to 5 meters.
  • For work with small detail and/or logos that need to be seen by the jury, submit close up images.
  • Keep the text to a minimum as judges won’t be able to read long paragraphs of text on the screen. Use the ‘description’ section on the entry form for additional information about the entry.
  • Upload Jpegs via our online entry system – you can choose to upload as you create your entry or you can upload at a later stage.

b. IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the TV, Film & Video preparation guidelines. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview. We recommend that a 30 second edit is also provided for the awards ceremony.

c. IF USING AUDIO – you can provide supporting audio files with your entry (such as radio commercials).  You should follow the Radio preparation guidelines for all audio submissions.