The Media Innovation category includes any of the following media:
No physical entries will be allowed for this category. You can submit a video and/or a jpeg presentation.
WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded is the correct and final material.
SINGLE ENTRIES – must be entered individually. For example, three posters that are part of a campaign theme must be entered as individual entries, not all as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.
CAMPAIGN ENTRIES – a minimum of three different media types is required (e.g. television, outdoor, digital). Please provide an overview of your campaign as a cohesive entry - do not simply submit multiple elements. Use jpegs and/or video where appropriate to present your campaign, and provide a written description to enable the judges to understand your entry.
DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.
a. IF USING JPEGS: MAXIMUM OF 10 JPEGS ALLOWED.
b. IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the TV, Film & Video preparation guidelines. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview. We recommend that a 30 second edit is also provided for the awards ceremony.
c. IF USING AUDIO – you can provide supporting audio files with your entry (such as radio commercials). You should follow the Radio preparation guidelines for all audio submissions.