Integrated Campaign

INTEGRATED CAMPAIGN

This category caters for communication campaigns working across multiple media - A minimum of three different types of media is required.

 Example: a campaign can include television, radio and outdoor; OR experiential, print and digital & interactive.

 It is important that the media work together as a cohesive campaign and entries should explain the integration of the different media platforms.

Please ensure that you provide as much information on the background of your entry. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.

 

INTEGRATED CAMPAIGN

Please provide an overview of your campaign as a cohesive entry - do not simply submit multiple elements. Use any combination of jpegs, video and/or audio where appropriate, and provide a written description to enable the judges to understand your entry.

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded or sent to us is the correct and final material.

Multiple elements may be presented using any combination of jpegs, video and/or audio.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

a. IF USING JPEGS: MAXIMUM OF 10 JPEGS ALLOWED.

  • High resolution (300dpi) jpegs ONLY.
  • Minimum width must be 2400 pixels.
  • Maximum file size is 10MB per image.
  • The presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony, should your work win.
  • If there is text included on your images, please make sure that it is readable when presented to an audience of approximately 15 people. The image will be projected and viewed at a distance of at least 3 to 5 meters.
  • For work with small detail and/or logos that need to be seen by the jury, submit close up images.
  • Keep the text to a minimum as judges won’t be able to read long paragraphs of text on the screen. Use the ‘description’ section on the entry form for additional information about the entry.
  • Upload Jpegs via our online entry system – you can choose to upload as you create your entry or you can upload at a later stage.

 

b. IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the TV, Film & Video preparation guidelines. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview, e.g. Branded content, TV Commercials, Radio commercials, etc.

We recommend that a 30 second edit is also provided for the awards ceremony.

c. IF USING AUDIO – you can provide supporting audio files with your entry (such as radio commercials).  You should follow the Radio preparation guidelines for all audio submissions.