Digital & Interactive

IN1A. DIGITAL & INTERACTIVE COMMUNICATION

Includes all computer, online, mobile (phones and tablets) and special digital interfaces.

The Digital & Interactive Communication category includes the following media:  

  1. Display Advertising
    Paid-for media space on a third-party platform, including Banner ads, interstitial pages, pop-up windows. Each banner ad in a campaign must be entered individually. INTERNET VIDEO COMMERCIALS (e.g. YouTube paid for advertising) MUST BE ENTERED UNDER TV, FILM & VIDEO.
  2. Website / Microsite
    A website is defined as a long-term platform that is the main online representation of a brand for an on-going period, e.g. bmw.co.za. A microsite is defined as a short-term site created for a specific product or sub-brand experience, e.g. Glade Festival 2014.
  3. Social Media
    Includes the creation of social platforms, the use of existing social platforms, and user-generated content.
    Stand-alone Online Video is NOT included here – this should be entered under TV, Video & CINEMA.
  4. Digital Applications, Games & Interactive Tools
    Brand relevant applications, including: active desktop screens, branded technology, corporate presentations, downloadable desktop widgets, and games created specifically for a brand, installations, intelligent applications connected to the Internet, kiosks, and touch tables.
  5. Mobile Media
    Mobile applications, mobile sites, branded games created specifically for smart phones and/or tablets.
  6. Data Driven Campaign
    Creative use of data to shape campaign strategy, inform execution, profile audiences, and adapt to campaign performance and engagement metrics. A good current example is The Next Rembrandt, where data modelling and algorithms were used to create a believable painting precisely in the style of the great Dutch Master. 


IN2A. DIGITAL CRAFTS

The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry, i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected, i.e. the craft must add value to the entry.

Digital Crafts includes any of the following:

  1. Use of Technology – Innovation in the use of technology for all digital platforms. The technology must add value to the overall experience and brand offering.
  2. Writing - Writing specifically for digital media
  3. User Experience Design – User experience design and information architecture. The user experience via the interface. Excellence in user experience design (UX). Entrants should explain the UX thinking and convince the jury how the thinking led to user delight

DIGITAL & INTERACTIVE COMMUNICATION

 

No physical entries will be allowed for this category. You can submit a video and/or a jpeg presentation.

From 2017, no live media can be entered, including URLs. Websites, YouTube videos and similar online content must either be entered via static jpegs or as a video walk-through (.MOV file). No Landing Pages or URLs will be accepted. For video submissions, please follow the TV, Film & Video preparation guidelines.

WE WILL NOT ACCEPT REPLACEMENT MATERIAL, so please make sure that the version you have uploaded is the correct and final material.

DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.

a. IF USING JPEGS: MAXIMUM OF 10 JPEGS ALLOWED.

  • High resolution (300dpi) jpegs ONLY.
  • Minimum width must be 2400 pixels.
  • Maximum file size is 10MB per image.
  • The presentation images will be a summary of your entry and will be used for judging, as well as on screen at the awards ceremony, should your work win.
  • If there is text included on your images, please make sure that it is readable when presented to an audience of approximately 15 people. The image will be projected and viewed at a distance of at least 3 to 5 meters.
  • For work with small detail and/or logos that need to be seen by the jury, submit close up images.
  • Keep the text to a minimum as judges won’t be able to read long paragraphs of text on the screen. Use the ‘description’ section on the entry form for additional information about the entry.
  • Upload Jpegs via our online entry system – you can choose to upload as you create your entry or you can upload at a later stage.

 

b. IF USING VIDEO, you can provide footage of the entry itself, as well as supporting information about your work. Please follow the TV, Film & Video preparation guidelines. Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute overview.

We recommend that a 30 second edit is also provided for the awards ceremony.